Value Proposition offers cloud vendors a reliable, high quality and high value-added alternative to in-house resources for business development, market development, and channel development within the public sector.  The company offers cloud vendors insight about and access to public sector market opportunities. It also offers local authorities and other public bodies, such as health and police, an understanding of the opportunities for operational efficiency generated by cloud based IT solutions. It thereby develops the public sector market for cloud vendors and their stakeholders.  It generates revenue for cloud providers whilst driving efficiencies for local public bodies and their communities and customers. 

A true alternative to in-house resources requires a very high level of know-how, practical experience, contacts, and confidentiality. Client vendors and public sector customers must know that working with is a more professional, reliable, economic and less risky way to develop new opportunities than working in a direct relationship between their own people. The key to the value proposition is that is able to talk the language of both their client vendors and their local public sector customers.  Client vendors must be able to trust to represent and promote them positively and successfully to potential public sector customers. In the same way, local public bodies must trust to honestly and professionally to advise on the potential benefits and efficiencies of cloud computing services and products